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The way people see us is determined by us.
Wikipedia defined personal branding as “the conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the competition, to ultimately advance their career, increase their circle of influence, and have a larger impact.”
On this edition of Bubble Rap I speak with communications pro Todd Sebastian. Todd leads LINK Training & Consulting, motivated by a simple mission: “To help clients connect more strongly with their target audiences.” He also written the marketing guide “Tell Your Clients Where to Go.”
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